Grade your entire funnel and find out how to improve:
Middle of the Funnel: Traffic
Are you doing enough to bring visitors to your website and fill the top of your sales and marketing funnel? How is your content creation, optimization and website promotion skill?
Middle of the Funnel: Leads
How do you do when it comes to converting traffic into leads and leads into customers? Is your landing pages, conversion forms, email marketing and social media efforts comparing?
Do you know what marketing activities are working (or aren’t working)? Do you measure your successes and failures?